The class lesson that stood out most to me this week was the topic of minimalism. You don't always have to fill the entire space.
This week I learned that PR Pubs class is going to focus on developing content creatively using Adobe applications. I also decided I'm really excited for this class!
On the first day of class, Croom gave us some fun and unique homework. We had to watch the children's movie "Inside Out." I had seen the movie recently so it was fresh in my mind. The next class he showed us a video about the creation of this film. This video was called "The Story of the Story." Ironically, this video gave us a view from the outside, in. It focused on the complicated brainstorming process behind the creation of "Inside Out." Brainstorming will be a valuable tool in PR Pubs.
We also completed an exercise in which we posted sticky notes under five different brainstorming categories on the white board. The categories were Empathize, Define, Ideate, Prototype and Test. The sticky notes each defined a different element in the "Inside Out" brainstorming process. We will focus on these five categories throughout the semester. An important thing to remember about brainstorming is it never flows in a straight, consistent line. It's more like a circular motion in which you're always moving back and forth between the five categories until you come up with something, as Croom likes to say, "good."
My name is Sami Canavan and I'm a PR junior at the University of Oklahoma. Funny story: I started out as an architecture major. I couldn't quite find my place in the studio so I switched to business. It turns out my brain doesn't have any space for economics or calculus, so I transferred to advertising. That wasn't the perfect fit, either, so here I am as a PR major and loving it. I'm also minoring in Italian, which is pretty unique, I know. I chose it because of my family's heritage and my curiosity in the culture. Studying abroad for a month in Italy sealed the deal. I would love to live in Tuscany one day, but for now I am sitting in my first day of PR Pubs and eager to dive into Adobe this semester.
Our instructor, Adam Croom, just gave us our first assignment: Write a blog post about your favorite spot on campus. So, here I go.
My favorite spot on this big and beautiful campus is the student section of the Gaylord Family Oklahoma Memorial Stadium. Those aluminum bleachers have witnessed some of my best memories at OU. They've seen my freshman acquaintances transform into lifelong friends; they've felt me get overly excited about a caught pass; and they've definitely been there that time I over-indulged on a Chick-fil-A sandwich AND corndog.
The whole campus is great, but I love the student section of the football stadium most because it's where I've been able to put all the stress of school and work aside to spend time with the people who have had the most impact on my college experience.