Overview.This week we were assigned create three social media pieces for any client using Canva. Whenever we get the chance to pick our own client, I choose food-related businesses to bring some personal interest into my work. This time I chose Snuffer's Restaurant & Bar - a Dallas-based sports bar known for its burgers and cheese fries. Using Canva.Prior to this assignment, I had never used Canva. After completing five tutorials, I was confident to begin working. I love this platform! It's so easy to use, the templates are beautiful and the elements are exceptionally convenient. I also admire that you can search from over 1 million images and buy high quality photos for just $1. My Work.The first social media piece I created was simple. It's a picture of Snuffer's Cheddar Fries and the text, "It's Fryday." If you didn't catch the pun, this graphic is intended to be posted on Fridays only. I kept it simple because I did not want to clutter the high-quality image with text. I made the green shape somewhat transparent to help showcase the photo. The second piece I created also honed in on the "Fryday" pun. I showcased the photo more in this graphic by not covering up the the food with text. I used the same font from the previous graphic and added another font that was similar to the font on Snuffer's logo. For the third social media piece, I took a different route. I think random national holidays are fun to celebrate and something restaurants can gain a lot of publicity and revenue from if executed correctly. For instance, iHop's National Pancake Day celebration is always a huge success. On top of giving customers a free short stack of pancakes, they also donate to organizations that support children battling critical illnesses. That's some good PR (and a really good deed) if you ask me.
I did some research and found out National Beverage Day is on May 6. Though this graphic is hypothetical, I think celebrating this random holiday could be a great opportunity for Snuffer's.
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8/9/2022 07:26:52 pm
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Sami CanavanI'm a public relations junior and Italian minor at the University of Oklahoma. This is my journey through Public Relations Publications. Archives
May 2017
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