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This week I learned that PR Pubs class is going to focus on developing content creatively using Adobe applications. I also decided I'm really excited for this class! On the first day of class, Croom gave us some fun and unique homework. We had to watch the children's movie "Inside Out." I had seen the movie recently so it was fresh in my mind. The next class he showed us a video about the creation of this film. This video was called "The Story of the Story." Ironically, this video gave us a view from the outside, in. It focused on the complicated brainstorming process behind the creation of "Inside Out." Brainstorming will be a valuable tool in PR Pubs. We also completed an exercise in which we posted sticky notes under five different brainstorming categories on the white board. The categories were Empathize, Define, Ideate, Prototype and Test. The sticky notes each defined a different element in the "Inside Out" brainstorming process. We will focus on these five categories throughout the semester. An important thing to remember about brainstorming is it never flows in a straight, consistent line. It's more like a circular motion in which you're always moving back and forth between the five categories until you come up with something, as Croom likes to say, "good."
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Sami CanavanI'm a public relations junior and Italian minor at the University of Oklahoma. This is my journey through Public Relations Publications. Archives
May 2017
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