This week, we had to create two direct mailers for the OU Residential Colleges. The Residential Colleges are the newest on-campus housing facilities at OU for sophomores, juniors and seniors. There will be two colleges - Dunham College (located at Lindsey & Asp) and Headington College (located at Lindsey & Jenkins). The Residential Colleges will open in fall 2017. The direct mailers I constructed each target difference publics. Croom asked us, "Who is your public? What is your strategy?" This is what I came up with: Direct Mailer 1: The Ideal Student
I wanted to emphasize the on-campus aspect to this student. I also referenced the community and career-focused environment that the Residential Colleges will offer. Lastly, I included a point about the meal plans. Direct Mailer 2: The Paranoid Parents
For this direct mailer, I decided to emphasize safety, the on-campus proximity, the meal plan and the "OU experience."
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8/9/2022 07:28:50 pm
Çok güzel bir konu teşekkür ederim. side transfer : https://www.alanyagroup.com/haberler/side-transfer-7-24/
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Sami CanavanI'm a public relations junior and Italian minor at the University of Oklahoma. This is my journey through Public Relations Publications. Archives
May 2017
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